I suspect most people who come to this blog are consultants to the SMB (small, medium-sized business) market and as such this often means you run, or help to run, your own small consulting business. In other words, you are most likely wearing multiple hats in your firm, from CEO to chief cook and bottle washer.
But the hat I want to talk about today is that of Marketer. I ran my own consulting business for 10 years and, without question, the most difficult part of the job, was that of getting the word out about the services I provided. And in the early 90s that meant cold-calling and networking, and not much else. I didn’t even create brochures or send out letters because it was too costly and time-consuming (and I didn’t have any artistic ability for creating brochures anyway).
Fast forward to today and the options for marketing your product are unlimited and mostly online. Email, websites, blogs (as I’m doing right now), social networking, and all types of electronic media are available to anyone willing to invest the time. But why spend all the time creating all this marketing material if Fishbowl has already done it for you? So here, in order of what I think will give you, as a consultant, the biggest results for the least amount of effort, are the Fishbowl Marketing materials designed specifically for consultants and referrers:
LEAD TRACKING (NEW AND WAY COOL!)
Do you ever worry about sending someone to Fishbowl and never getting credit for having sent us the lead? WELL, did you know we have a way to track every lead that comes to us from your website or from an email you send out, and it’s done automatically? Here’s how it works:
This link, Learn More about Fishbowl, has the following URL with code for ABC Consulting embedded in it:
If anyone clicks on this link, (or any number of other links we have available) to come to our website and fills out their contact information, then that lead will automatically be registered in our CRM as a lead that came from ABC Consulting. So, if you have a page about Fishbowl on your website, or you want to send out an email marketing blast with a Fishbowl link in it, then you should consider this approach. It’s free, and simple to set up. Just give us a call.
We’ve got dozens of brochures and documents that convey what Fishbowl does. But I don’t want to burden you with too much information so I’ve picked my favorite brochures, which you are welcome to download and print out if you like. Here is a short description of each:
Fishbowl Enterprise Overview Sheet: A single-page overview of Fishbowl with a few of our key features, and a nice, clear graphic showing how Fishbowl fits with QuickBooks.
Product Info Sheet: Similar to the above overview sheet but it has much more detail on Fishbowl’s features. Two pages.
Fishbowl Enterprise: A two-page document discussing Fishbowl Enterprise, what market it is directed at, and what it provides.
Fishbowl Case Studies: Nothing has more impact than a happy Fishbowl customer in an industry similar to the one your client is working in.
We’ve got dozens of videos, so let me point out a couple that I think would be most helpful to a consultant.
Fishbowl 3-Minute Tour: A simple video that explains, in 3 minutes, the basics of what Fishbowl does.
Fishbowl Training Videos: Lots of training videos here, but the one I think that most people would be interested in is the Overview of QuickBooks – Fishbowl Integration. Frankly, considering that our direct integration with QuickBooks is our most important feature, I would say this video is a bit hard to find. It’s the first video in the Accounting section.
FINALLY, YOUR FISHBOWL SALESPERSON
Never forget that your Fishbowl salesperson is an expert on Fishbowl and is more than willing to help you and your client with any questions you may have. If you don’t know who your salesperson is then contact us directly at 1-800-774-7085 x4120.