Moving Up the Foodchain…

I’ve been with Fishbowl from the start (about 10 years now) and I can say the best decision we ever made at Fishbowl was to focus our efforts on providing an advanced inventory control and manufacturing software specifically for the QuickBooks market. We are now the #1 requested add-on package to QuickBooks and we have grown every year since our founding (up over 50% so far this year!). But…

An issue Intuit has always had to deal with as they worked with bigger and bigger companies is the perception in the marketplace of QuickBooks as a purely small business solution. Bigger companies were apprehensive about trusting their complex financial issues to a solution that they felt was just not advanced enough for their needs. That’s where QuickBooks Enterprise came in. New, and more advanced features were added and the licensing was changed to allow for up to 30 simultaneous users. And software, like Fishbowl, helped make QuickBooks Enterprise more useful to bigger companies, but at the end of the day, there was still that nagging uncertainty among potential customers that maybe QuickBooks wasn’t up to the job.

But that’s exactly where QuickBooks (and Fishbowl) want to go and here’s why: Intuit already owns the small business (1-19 employees) accounting market in the U.S. and that’s not going to change anytime soon (sorry, Microsoft). But in the mid-market, (20-500 employees, over 600k firms, and a market potential of $3.5 trillion), QuickBooks only owns about 30% of the market while the rest is split between spreadsheets (ouch!), custom solutions (please kill me), Peachtree, MAS90, MS Dynamics, and others. Yes, QuickBooks really doesn’t tend to fit with companies with over 250 employees (at least not yet), but in that lower-mid market the potential is huge. And that’s where QuickBooks and Fishbowl are now headed with:

The concept for Fishbowl Enterprise is to lead out with Fishbowl Inventory, with QuickBooks Enterprise as the accounting backend. In other words, Quickbooks is the add-on to Fishbowl. This will be sold as a 20-user site license and is basically an ERP system for the mid-market. This license includes:

• 4 days of on-site training
• Fishbowl Mobile (our wireless barcoding solution)
• Janam XG100 barcode reader
• 5 hours of custom report writing
• Premium Technical Support
• One year of customer support
• Much more.

The price for the 20-user site license will be $45,000, which, in this mid-market will be substantially less than the annual renewal they are paying today. (In fact, we had a lead last week that had just paid $130,000 for their annual renewal of Mas90).

Bottom line: If your mid-market clients are tired of the huge M&S expense of some of the mid-market solutions and would LOVE to find a reliable ERP solution, then give us a call. We’ll be happy to answer your questions and give you, or your client, an in-depth demonstration of what Fishbowl Enterprise can do.

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About Grant Kimball

Grant Kimball is currently serving as vice president, partner relations and is one of the founders of Fishbowl. Grant joined the original Fishbowl team in 2001 and has filled many roles in, or related to, sales. Previous to his current role, he was vice president of sales and marketing. Grant brings 24 years of sales experience to Fishbowl, primarily in technology-related fields. In 2003, Grant helped steer Fishbowl towards integration with QuickBooks, the popular accounting package from Intuit Corporation. Since 2003, Fishbowl has focused on this relationship and is currently the #1-requested add-on software solution for QuickBooks users out of approximately 300 software packages. Besides the relationship with Intuit, Grant is also responsible for developing Fishbowl’s growing resellers program, which he is currently managing, and now accounts for over 20% of Fishbowl’s total sales. Grant earned a Master’s in Computer Integrated Manufacturing from Brigham Young University and a Bachelor’s in Operations Management from Cal Poly, Pomona.
This entry was posted in Business Consulting, ERP Solution, IT Consulting, Mid-Market Business Management Software, Mid-market Consulting, Mid-Market ERP, QuickBooks Consulting, QuickBooks Enterprise and tagged , , , , , , , , , , . Bookmark the permalink.

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